Tuesday, May 13, 2025

Big Bad Wolf Books is Back in Town at V-Mall in Greenhills

Good news, Metro Manila Wolfies! Your favorite big book sale is coming back to the city at V-Mall, Greenhills. The Big Bad Wolf Metro Manila Book Sale will start from May 23 to June 2, 2025 with opening hours on Monday to Thursday at 10AM–9PM, while on Friday to Sunday from 10AM–10 PM.





Big Bad Wolf Books’ return to Metro Manila marks its first-ever partnership with V-Mall, welcoming readers to a brand-new venue for the book sale. With over 2 million books across a wide variety of genres to choose from, awesome promos, and exciting surprises up ahead, the Big Bad Wolf Book Sale at V-Mall promises the same heart-racing book-hunting event readers know and love.


A Global Advocate for Reading Takes the Stage


“We’re so excited to bring the Big Bad Wolf Book Sale to Metro Manila again. It’s going to be a wonderful experience and hopefully a lot of moments that spark joy for readers,” said Big Bad Wolf Books Co-founder, Jacqueline Ng. 


She added, “This upcoming Metro Manila Book Sale is an opportunity for families, young readers, and lifelong book lovers to connect and grow together. We’ve worked hard to make sure there’s something for everyone.”

Jacqueline also touched on the growing importance of literacy advocacy: “We came across a report from the Philippine Statistics Authority that said nearly 19 million students in the Philippines are struggling with functional literacy—and that’s a number that really moved us. It’s a wake-up call and a reminder that access to books and reading isn’t just about enjoyment, it’s about giving people the tools to navigate life, to understand the world around them, and to write their own stories.”


“That’s why programs like Red Readerhood mean so much to us,” she continued. “Through it, we’re able to donate books to underserved communities and help ignite that first spark of imagination. We believe every child deserves a chance to read, dream, and grow—and if Big Bad Wolf Books can help even one child get closer to that, then we know we’re on the right path.” 


Get a Glimpse of the Book Hunt


To give guests a true feel of the upcoming book sale, the Big Bad Wolf set up a mini mock-up version of the sale. With carefully curated shelves and actual book selections available for browsing, the preview showcased the incredible variety readers can expect at the book sale. 


From bestselling novels, BookTok sensations to educational gems, delightful children’s activity books and more, check out these titles only at the Big Bad Wolf Book Sale at V-Mall:







The Kite Runner (20th Anniversary Edition)


Author: Khaled Hosseini


Original Price: Php 1,800


BBW Price: Php 560






Think and Grow Rich: The Secret to Freedom and Success


Author: Napoleon Hill


Original Price: Php 700


BBW Price: Php 340






The Party Crasher: A Novel


Author: Sophie Kinsella


Original Price: Php 1,120


BBW Price: Php 500






The Unhoneymooners


Author: Christina Lauren


Original Price: Php 950


BBW Price: Php 340





The Human Body: A Shine-A-Light Book


Authors: Carran Brown and Rachel Saunters


Original Price: Php 1,650


BBW Price: Php 280






My Dinosaur ABC Activity Book


Author: Sophie Foster


Original Price: Php 650


BBW Price: Php 280


Awesome Deals and Fun Activities Await at V-Mall, Greenhills


The Big Bad Wolf Book Sale is packed with excitement for readers of all ages. Book lovers are in for a wild variety of awesome promos, grab reads for as low as Php 60 and enjoy daily tiered discounts. Plus, you can join the Reels Challenge for a chance to win a Php 5,000 cash voucher. Ten lucky creators can take home a Php 1,000 cash voucher as consolation prize. 


As part of its advocacy, Big Bad Wolf Books is also offering exclusive bulk discounts to educational institutions and libraries, helping them bring the joy of reading to more young minds.


While grown-ups hunt for their next great read, kids can dive into their own world of fun. Big Bad Wolf Books is bringing back the Little Wolfies Crew, an exciting way for young readers to get involved and experience the book sale. To know more about how to register for the Little Wolfies Crew, visit Big Bad Wolf Books social media pages for the details.


What are you waiting for, Wolfies? Visit the Big Bad Wolf Metro Manila Book Sale at V-Mall, Greenhills from May 23 to June 2, 2025. Doors open on Monday to Thursday at 10 AM to 9 PM, while on Friday to Sunday at 10 AM to 10 PM. Plus, admission is free! With books at up to 95% off, it’s the perfect chance to grow your library without breaking the bank. Join Big Bad Wolf Books for another book-hunting adventure you won’t want to miss.  


For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram). 

Monday, May 12, 2025

Classic Cadbury Taste, Now in an ₱8 Sulit Pack!

Today is a good day for Cadbury, thanks to its signature smooth and creamy chocolate taste. And now, everyone can experience the same indulgence—not just today, but every day—as Cadbury makes its chocolate bar even more accessible to Filipinos!

 

Cadbury is making every day and any moment feel special with a chocolatey treat—your favorite OG Cadbury Dairy Milk  Chocolate bar is now available at your nearest sari-sari store for just ₱8!




 Make no mistake: this affordable Cadbury Sult is still the same chocolate bar you know and love, just made to be within easy reach of Filipinos who crave a regular, delightful pick-me-up or sweet treat. 

 

And because the PHP8 Cadbury Sulit is designed specifically for Filipino sari-sari stores—meaning, it is intended to endure typical store temperatures —you will always get that premium chocolate experience with every Cadbury bite!

 

“Cadbury believes that everyone, especially Filipinos, deserves to eat chocolate and experience the everyday indulgence chocolate provides. This affordable Cadbury Sulit Pack makes that possible. We’re bringing the smooth taste of Cadbury Dairy Milk to sari-sari stores, right at the center of our local communities for only 8 pesos”, said Allana Paz, Assistant Brand Manager, Cadbury Philippines.

 

Paz added: “It is that snack that will bring comfort and relaxation when we want a simple treat on the daily. Good quality chocolate is now more available and more accessible, empowering more people to reward themselves with a delicious bar every day. It also reinforces the brand’s commitment to providing a special chocolate experience that caters to the taste and lifestyle of Filipinos.”

 

The new PHP8 Cadbury Sulit Pack is now available at sari-sari stores nationwide.

 

For more information, follow the official Cadbury Milk Facebook page at https://facebook.com/cadburyph 

Bounty Fresh launches Baon Food

Filipinos, a caring, nurturing people, use food as their love language. Kumain ka na ba? is the most frequent question asked of family members and guests. When they leave home, there is usually a pabaon. The habit of preparing and bringing packed lunch to work, school or on leisure trips is part of the culture of nurture.

Recognizing this endearing Pinoy trait along with the rush-rush quality of life these days, Bounty Fresh created “Basta Baon, Bounty Fresh”, a mix of different product lines designed to make packed meal preparation easier and more convenient. Now it’s easy to make effortless baon : hunger-easing snacks or delicious, conveniently packed “ulam” to be enjoyed away from home.


The initiative directly addresses the need of parents, partners, students and professionals to prepare convenient, flavorful, and fresh packed meals to take to school, work or on long or short trips. It underscores the company’s commitment to providing accessible and high-quality food solutions that fit the busy lifestyles of modern Filipinos.

There are “Crispy and Crunchy Options” – a selection of breaded chicken products made from 100% chicken meat that consist of Nuggets, Sticks, Chicken Popcorn, Mixed Shape Nuggets, and Chomps that are convenient and enjoyable options for a quick bite or as component of a larger meal.

There are “Savory Sensations” consisting of ready-to-cook sariwa, malinis and tender pre-seasoned meats like Pork Tapa, Pork Tocino, Garlic Longganisa, and Chorizo Style de Cebu that provide authentic Filipino flavors with minimal preparation time.

There are also “Baon Essentials”-- high-quality, golden yolk Premium Eggs that can jumpstart the day with a protein-rich meal-in-itself, alongside a wide range of fresh chicken cuts that are raised with No Antibiotics Ever, including whole and marinated options, for those who prefer to cook from scratch.

"We understand the daily juggling act our consumers face," said Stephanie Guerrero, Vice President for Marketing of Bounty Plus Inc. "Preparing baon should not be a source of stress. Through 'Basta Baon, Bounty Fresh,' we are providing practical solutions that allow individuals and families to enjoy fresh, delicious meals, no matter how packed or busy their schedule is."

Guerrero says the “Basta Baon, Bounty Fresh” initiative aligns with Bounty Fresh's broader "The One You Deserve" thrust that emphasizes the company's dedication to supporting consumers in making healthy and convenient food choices. 

The launch comes at a time when, according to a recent study by Food Industry Asia (FIA), 81% of Filipinos recognize their personal responsibility in maintaining a healthy, balanced diet. Bounty Fresh aims to bridge the gap between this desire and the realities of time-constrained meal preparation, added Guerrero.

Bounty Fresh also emphasizes its role as a trusted partner in providing quality and freshness in the poultry foods market. The "Basta Baon, Bounty Fresh" initiative reinforces this commitment by offering accessible and convenient solutions for everyday meal preparation.

Consumers are encouraged to explore the range of Bounty Fresh products to discover how they can simplify their meal preparation routines and enjoy delicious, worry-free baon every day.

The “Basta Baon, Bounty Fresh” products are now available at bountyfreshmarket.ph and in all leading supermarkets and online grocery shops nationwide. 

Undying passion for the music of Toto hits differently at SM MOA Arena

Toto, the Grammy Award-winning rock band known for timeless hits like “Africa” and “Rosanna,” returned to the Philippines as part of their Toto World Tour. Their performance at the world-class SM Mall of Asia (MOA) Arena on May 5, 2024, marked their return to the country after over 17 years.


Steve Lukather (guitarist) delivers an electrifying guitar solo on stage.


For Filipino fans, Toto’s concert was a long-awaited chance to relive late ’70s hits live, marking the band’s first performance in the country since 2006.


Skillful and soulful display of musicality 


Immersive lighting and a charged atmosphere brought the spirit of '70s rock to life, as thunderous drums and soulful guitar solos kept the crowd singing along with unwavering energy.


The band’s lineup for the night included top hits like “I’ll Supply the Love,” “I Won’t Hold You Back,” “White Sister,” and many more.


https://www.tiktok.com/@moa.arena/video/7500617430234959124?lang=en

Filipino crowd sings to “Rosanna” along with Toto.


A tribute to Steve Lukather


As the event came to an end, Joseph Williams (lead vocalist) thanked all the fans for attending the concert while paying tribute to the band’s only original member left, Steve Lukather (guitarist). 


The 67-year-old musician has been with the band since its formation in 1977. Today, along with the new generation of members, he continues to remind the venue of what makes Toto deserving of the legacy: undying passion. 


Though the band's prime has passed, their loyal fans remain—and their legacy continues to inspire a new generation to create music that could last until the end of time.

Fans at the SM Mall of Asia Arena cheer with emotion as they applaud the band’s performance.


SM MOA Arena extends its gratitude to Ovation Productions for presenting Toto’s historical performance on its stage. As one of the country’s premier venues, the arena remains dedicated to hosting world-class, legacy-worthy events that elevate the local live entertainment experience. 

Sunday, May 11, 2025

How SM Prime continues to create meaningful change for cleaner seas and oceans

 

A group of people walking on a sidewalk

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As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.

The quest for cleaner seas and oceans demands unwavering commitment, consistent action, and genuine care for our shared planet. In the Philippines, SM Prime has emerged as an influential champion in this global movement, embracing environmental stewardship not just as a responsibility but also as a core aspect of its corporate identity. 

SM City Tanza volunteers join a Philippine Coast Guard coastal cleanup, demonstrating SM Prime's environmental commitment.

SM’s enduring dedication, in line with its Net Zero 2040 initiative to reduce emissions, goes beyond merely protecting coastal ecosystems--it also inspires Filipinos across communities to adopt sustainable lifestyles, transforming collective awareness into actionable impact.

And this dedication continues to translate into tangible, meaningful results. In 2024 alone, SM’s mall cleanup initiatives successfully collected and diverted a total of 157,425 kilograms of trash from ending up in our seas, oceans, and other bodies of water, significantly reducing its impact on marine biodiversity and helping preserve our planet’s marine ecosystems.

Understanding the intricate relationship between waste and climate change, SM has been helping to address the solid waste crisis not only because it pollutes our waters but also because it contributes significantly to greenhouse gas (GHG) emissions. Landfills filled with organic and plastic waste emit methane, a potent GHG far more destructive than carbon dioxide in accelerating climate change. Through proactive cleanup activities and robust waste management initiatives, SM addresses this issue head-on, significantly reducing environmental harm while mitigating its impact on the global climate.

SM’s continued success in its advocacy stems from the collective strength and cooperation of its diverse business units. This synergy allows the organization to extend its cleanup initiatives from coastal areas to smaller but equally vital water channels like rivers and esteros. By mobilizing hundreds of dedicated employees and thousands of enthusiastic volunteers, SM ensures that its efforts are extensive, impactful, and enduring.

Two men in blue shirts picking up trash

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Part of SM Prime's success in its cleanup initiative can be attributed to its employees and countless volunteers, who help ensure that all of its efforts are comprehensive and long-lasting.

Collaboration lies at the heart of SM’s environmental initiatives. Recognizing that achieving cleaner oceans requires collective action, SM consistently partners with government agencies, local governments, and international organizations. Frequent collaborators include the Department of Environment and Natural Resources (DENR), various local government units (LGUs), and global groups such as Ocean Conservancy, particularly for the annual International Coastal Cleanup (ICC).

ICC 2024 represented a significant milestone for SM’s participation in the initiative, celebrating its 10th consecutive year of engagement while also being its largest to date, activating 15 SM malls nationwide and drawing an extraordinary turnout of 23,320 passionate volunteers. This record-breaking participation highlights SM’s growing influence and underscores the expanding public enthusiasm for protecting our oceans.

Committed to maintaining this momentum, SM continues to sustain its cleanup efforts through consistent engagement. At SM By the Bay, regular monthly cleanup activities have been ongoing since January 2025, demonstrating SM’s commitment to lasting environmental care.

Looking ahead, SM invites the community to participate in its upcoming significant cleanup drives: on June 7, celebrating World Oceans Day and Philippine Environment Month; on September 20, observing International Coastal Cleanup Day; and on November 24, empowering youth participation in the National Day for Youth in Climate Action.

“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls,” said SM Supermalls President Steven Tan.


SM Job Fairs draw thousands nationwide in Labor Day activation

 In a powerful show of unity and purpose this Labor Day, SM Supermalls once again proved its commitment to Filipino workers by hosting one of the largest simultaneous job fair events in the country. Held across 20 SM malls and locations nationwide on May 1, the 2025 Job Fairs created life-changing opportunities for thousands of job seekers.

President Ferdinand “Bongbong” Marcos Jr. delivers the keynote message at the Labor Day Job Fair main event at the SMX Convention Center Manila last May 1, 2025.

Connecting job seekers to employment opportunities

The Labor Day job fairs drew a significant number of participants, with 14,864 job seekers in attendance and 2,091 successfully hired on the spot. This reaffirms the vital role SM Supermalls plays in national employment efforts.

A large crowd fills SM City Bacolod as job applicants explore opportunities at the May 1 Job Fair.

The nationwide SM job fair results in 2,091 on-the-spot hires, and several of these successful applicants pose for a photograph with President Ferdinand “Bongbong” Marcos Jr., Department of Labor and Employment (DOLE) Secretary Bienvenido Laguesma, Technical Education and Skills Development Authority (TESDA) Secretary Kiko Benitez, and Department of Health (DOH) Secretary Dr. Ted Herbosa.

SM City Cabanatuan celebrates instant success as career seekers are hired on the spot.

An employment seeker displays their "Hired on the Spot" moment at SM City Tuguegarao.

An SM Supermalls representative engages with a job candidate at SM City Sto. Tomas.


Renewal of partnership with Jobstreet by SEEK

SM renewed its strategic partnership with Jobstreet by SEEK, one of the leading digital employment platforms in the country. The continued collaboration strengthens both physical and online recruitment channels, helping connect more Filipinos to the jobs they deserve.

Stories from the ground: Real lives, real impact 

Across the 20 participating SM malls and venues, heartwarming success stories emerged. From first-time job hunters who landed their dream roles to new opportunities, the on-ground atmosphere was electric with hope. 

“Mabilis ang process ng Job Fair, at saka lahat andito na. Yung mga requirements na kailangan sa paghahanap ng trabaho, nandito na. Malaking bagay po 'yun,” said a hired-on-the-spot room attendant.

Partners praised the seamless logistics, heavy foot traffic, and presence of government booths from the Social Security System (SSS), Philippine Health Insurance Corporation (PhilHealth), and Pag-IBIG, making the process smoother for both applicants and recruiters.

Government booths provide on-site support, streamlining the application process for both job searchers and recruiters.

More opportunities ahead: May Job Fair series continues

The momentum continues with weekly job fairs lined up across SM Supermalls. Everyone is invited to take their shot at meaningful employment, especially at the SM Group Exclusive Job Fair on May 29 at SM City Dasmariñas. Here’s the full May schedule:


May 22

  •  SM City Lucena

May 26

  • SM City Caloocan

May 29

  •  SM City Dasmariñas

May 30

  • SM City Legazpi

  • SM City Trece Martires




Hopeful applicants browse job listings at SM City Davao.

SM Supermalls: Driving employment, empowering communities

With every job fair, SM Supermalls strengthens its role as a catalyst for economic empowerment, community development, and sustainable livelihood. Don’t miss your next opportunity—your future starts here.

A job hunter delves into various roles at the SM Labor Day Job Fair at the SMX Convention Center Manila.

An SM team member at the SM City Roxas Job Fair guides community members through the application process.

About SM Supermalls 

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities.