TECNO CAMON 50 Series Powers a Massive Earth Day Run Manila with Over 15,000 Participants and Sarah Geronimo

TECNO brought major launch-week energy to the Manila leg of Earth Day Run 2026 organized by RUNRIO at the Mall of Asia Concert Grounds, as the CAMON 50 Series took center stage at one of the most high-profile public events of the season, drawing more than 15,000 participants and creating a major moment for the brand in the Philippines. The Manila leg — the largest of the three-city series — marked a powerful convergence of TECNO’s flagship smartphone launch and RUNRIO’s nationwide green movement.

As thousands of runners, families, communities, and fitness enthusiasts gathered in Manila, TECNO transformed the event into a live showcase for the CAMON 50 Series — highlighting how the device is built for movement, expression, and real-life moments that happen fast.

One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created the perfect setting to demonstrate the CAMON 50 Series’ motion-capture capabilities.

Sarah Geronimo Leads the program and Experiences CAMON 50 Series

The Manila event became even more special with the presence of TECNO CAMON 50 Series ambassador Sarah Geronimo, who joined the activities and took part in the product experience, adding star power and greater public attention to an already highly visible launch-week activation.

Her appearance helped strengthen TECNO’s connection with Filipino consumers while further amplifying the CAMON 50 Series’ positioning as a smartphone built not only for imaging, but also for lifestyle, movement, and meaningful everyday moments.

Wearables Make Their Mark

Alongside the CAMON 50 Series, TECNO also showcased its growing smart lifestyle ecosystem through wearable products such as Watch NEO and FreeHear 2, reinforcing the brand’s push toward a more connected, expressive, and active user experience.

TECNO’s Commitment to the Planet and the Filipino Community

More than a sponsorship, TECNO’s participation in Earth Day Run Manila reflected a broader message about the role of technology in modern life — helping people capture better, live more actively, and connect more deeply with the moments and causes that matter.

“Earth Day Run Manila gave us the opportunity to bring the CAMON 50 Series into a space filled with energy, purpose, and real human moments,” said Jason Wong, Country Manager of TECNO Philippines. “It was the ideal setting to show how our latest smartphone and wearable products fit naturally into the lives of Filipinos who move, create, and live fully.”

Following the strong response in Manila, TECNO will continue the momentum of its Earth Day Run participation in Cebu on April 26 at the SM Seaside, extending the CAMON 50 Series story through more community-driven, high-visibility experiences in the market. 

Anko makes mom’s day sweeter with tea party and cupcake workshops

The best gift for mom isn't always wrapped—it's an afternoon bonding with the people she loves most. Anko knows this best, which is why the Australian home and lifestyle brand treated moms and their little ones to tea party and cupcake-decorating workshops at TriNoma on April 12, Ayala Malls Manila Bay on April 18, and Ayala Malls Feliz on April 25.

At the workshops, moms and their kids got hands-on and made something sweet together. Using Anko's silicone bakeware, mixing bowls, spatulas, and cute serveware, little ones got creative while moms added their own personal touch—all within the warm, playful atmosphere the brand is known for.

Leading the sessions is Ivi Piadozo—better known as Mommy Ivi across TikTok, Instagram, and Facebook. As the creator behind @ourdailyulam, she is dedicated to sharing easy recipes, food finds, and everyday meal inspiration for families who love to eat well. Guiding guests through cupcake-decorating techniques, Mommy Ivi demonstrated how a simple, shared baking session could double as meaningful quality time with the kids

The celebrations don't stop here. Every weekend from April 18 to May 10, kids across all five stores—Glorietta, Alabang Town Center, TriNoma, Ayala Malls Manila Bay, and Ayala Malls Feliz—can craft paper bouquets for mom at Flowers for Mom workshops. On May 9 and 10, moms get their own treat: a complimentary hair styling session. Anko Club members who spend a minimum of ₱1,500 on select weekends also receive a free limited-edition tote bag.

Catch Anko’s exclusive activities and workshops by signing up for the Anko Club at anko.com/anko-club and following @anko_philippines on Instagram and TikTok to keep up with announcements.  

SB19, TREASURE Draw Massive Fan Crowds to SMDC Festival Grounds, MOA Arena

The weekend proved one thing: live entertainment hits different when it happens at SM. From the vibrant grounds of SMDC Festival Grounds to the world-class stage of SM Mall of Asia Arena, two of this generation’s biggest boy groups took over venues located less than half a kilometer apart, turning the area into the center of attention for fans and music lovers.

A fireworks display gleams throughout the city from the SMDC Festival Grounds during SB19: Simula at Wakas

The end and beginning of a new era for SB19

Under the night sky, the SMDC Festival Grounds came alive as SB19 delivered a performance that matched the scale of their eight-year journey in Original Pilipino Music. The venue transformed into a sea of lightsticks as A’TINs celebrated not just the group’s music, but the community they have built over time.

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A’TINs make a statement at the SMDC Festival grounds.

Fans were drawn into a fully maxed out outdoor concert experience, with a stage set-up that spanned the entire width of the grounds, allowing for clear sightlines and immersive viewing from all angles. Enhanced by high-impact pyrotechnics and synchronized lighting, the production elevated each performance into a visual spectacle.

SB19 pulls off successful, all-out outdoor concerts at the SMDC Festival Ground / Photo Source: Live Nation Philippines on Facebook.com.

Beyond the stage, the expansive venue allowed for curated fan experiences, from air-conditioned rest areas to photo exhibits and fan-led drone shows that extended the energy beyond the performance itself. These elements created a balance of scale and comfort, proving how large-format outdoor events can still feel organized and fan-centric.

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SB19 and fans light up the SMDC Festival Grounds during their performance of ‘MAPA’

The crowd response said it all. Fans stayed engaged from start to finish, moved seamlessly across the venue, and left with a shared sense of ownership of the moment. Even post-event, attendees left the grounds clean, earning praise for their discipline and reinforcing the strength of the SB19 community.

With its scale, flexibility, and ability to support complex productions, the SMDC Festival Grounds continues to position itself as the preferred venue for large-scale concerts and festival-format events by top local acts.

A comeback concert for K-pop Group TREASURE

Meanwhile, inside the SM Mall of Asia Arena, TREASURE marked a highly anticipated return, reuniting with TEUMEs following their previous Manila show in 2024. The arena once again proved why it is a benchmark venue for international touring acts.

Fans enthusiastically anticipate their idols at TREASURE’s comeback stage at SM MOA Arena. 

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Fans are geared up and ready for the 2025-26 TREASURE TOUR [PULSE ON] IN MANILA.

From the moment fans arrived, the experience was already in motion. The mall’s seamless integration with the arena allowed pre-event excitement to build through pop-up stores and fan activations, including surprise moments that brought fans closer to the group even before showtime.

Inside, the venue delivered a fully optimized indoor concert environment. High-definition LED screens, precise lighting, and arena-grade acoustics elevated performances of chart-topping hits such as “DARARI,” “JIKJIN,” “MMM,” and “BONA BONA” from their latest release, [LOVE PULSE]. Every beat, visual, and movement landed with clarity, amplifying the connection between artist and audience.

TREASURE brings an explosive comeback stage to the SM Mall of Asia Arena.

The crowd response was immediate and sustained. Fans sang along, matched the energy, and turned the arena into a unified space of sound and movement. The experience extended beyond the stage, with fans expressing themselves through merchandise, coordinated outfits, and shared moments that defined the night.

As one of the country’s top indoor venues, the SM Mall of Asia Arena remains a preferred destination for both local and international acts, offering technical excellence, accessibility, and a complete entertainment ecosystem.

SM-Arena Managed Venues lives for live entertainment

Across both venues, one thing remained consistent: execution at scale.

SM Arena-managed venues continue to raise the bar for live entertainment, delivering back-to-back events that maximize both outdoor and indoor formats. From the expansive, immersive capabilities of the SMDC Festival Grounds to the precision and production strength of the SM Mall of Asia Arena, each space is designed to meet the demands of world-class performances.

SM-Arena managed venues continue to deliver excellence for every patron to enjoy each event.

For artists and promoters, the value is clear. For fans, the payoff is immediate. They do not just attend. They stay, engage, and leave feeling like they were part of something bigger.

At SM, fans do not just watch the show. They live it. 

ASUS Announces Availability of 2026 ProArt Laptops in the Philippines

ASUS Heralds a New Era for Philippine Creativity with the Highly Anticipated Return of the ProArt Laptop Series and the Launch of Next-Generation AI-Powered Laptops

KEY POINTS

• ProArt P16 (H7606): Flagship creator laptop for pro-grade video editing with 10-bit 4:2:2 support; AMD Ryzen AI 9 HX370 with a 50 TOPS NPU, advanced vapor chamber cooling, up to 64GB LPDDR5X memory, ASUS Lumina Pro OLED display with 100% DCI-P3, Pantone® Validated, and Delta E < 1 color accuracy
• ProArt GoPro Edition (PX13): Limited-edition 13.3-inch convertible co-designed with GoPro for creators who shoot and edit anywhere; exclusive Black Metal finish, protective sleeve, and GoPro Hotkey for one-tap access to GoPro features
• ProArt PX13 (HN7306): Versatile 13.3-inch AI-powered convertible built to elevate creation wherever ideas take you; AMD Ryzen AI Max+ 395 with a 50 TOPS NPU and up to 32GB unified memory for responsive AI-assisted work
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PASIG CITY, Philippines (April 20, 2026) — ASUS today announced the return of the ASUS ProArt laptop series to the Philippines with the launch of the flagship ProArt P16 (H7606), the limited ProArt GoPro Edition (PX13), and the groundbreaking ProArt PX13 (HN7306) convertible. All three ProArt laptops are engineered to redefine the creative workflow through advanced assistive artificial intelligence and professional-grade hardware, designed specifically for the growing community of professional content creators and digital pioneers in the country.

As the Philippines continues to emerge as a global hub for digital arts, filmmaking, and social media content production, creators are increasingly seeking hardware that can keep pace with their ambitious visions. Guided by its “Power Up Your Imagination” philosophy, the ProArt brand bridges the gap between raw inspiration and final production. By integrating cutting-edge AI capabilities into both the hardware and software layers of these devices, ASUS reaffirms its commitment to uncompromising performance, precision and portability, empowering Filipino creators to focus more on their artistry and less on technical limitations.

PROART P16 (H7606): STUDIO POWER FOR VIDEO, 3D, AND AI CREATION

ProArt P16 (H7606WW) is the ultimate creator laptop designed to empower video professionals both in the studio and on the go. Purpose-built for pro-grade video editing, it supports the 10-bit 4:2:2 color format for fluid multi-track 4K/8K playback, faster exports, and enhanced stability for complex, high-resolution projects. The ASUS Lumina Pro OLED display is tailored for professional creators, delivering stunning color accuracy, vibrant colors, deep contrast, and advanced eye care.

Groundbreaking performance

ProArt P16 makes light work of even the most demanding and resource-intensive professional tasks. Powered by an AMD Ryzen AI 9 HX370 processor with 50 TOPS NPU and an advanced vapor chamber thermal design, it guarantees peak sustained performance for demanding 4K/8K footage. 

The NPU also handles AI tasks such as transcribing, auto-sequence framing, and scene detection with enhanced efficiency, letting creators focus on storytelling. Meanwhile, 64GB of lightning-fast LPDDR5X memory and 2TB PCIe 4.0 upgradeable SSD slash loading times and rapidly turn projects into masterpieces, whenever and wherever.

Additionally, thanks to the powerful NPU, the ProArt P16 is also a Copilot+ PC. Ready for Window 11 AI integrations that further streamline workflow for creators.  

ASUS Lumina Pro OLED display

The ASUS Lumina Pro OLED display on the ProArt P16 delivers sharp, color-accurate visuals with smoother motion and built-in eye care, ideal for creating, editing, and everyday use. It covers 100% DCI-P3 and supports 1.07 billion colors, with Pantone Validated certification and factory-calibrated Delta E < 1 accuracy. 

With up to 1,600 nits HDR peak brightness, a 1,000,000:1 contrast ratio, and VESA DisplayHDR 1000 True Black 1000 and Dolby Vision certifications, it delivers clear HDR detail in varied lighting. A 120Hz refresh rate with VRR and 0.2ms response time keeps playback fluid, while an anti-reflection coating (65% less glare, 3.5x better ambient contrast) plus adaptive adjustments and TÜV Rheinland-certified 70% blue-light reduction support longer creative sessions without compromising visual fidelity.

The ProArt P16 also features the following input and output ports: 2 USB 3.2 Type-C, 2 USB 3.2 Type-A, 1 3.5mm Combo Audio Jack, 1 HDMI 2.1, and 1 SD Express 7.0 card reader.

SERIES	SPECS SUMMARY	INTRODUCTORY PRICE
ProArt P16  H7606WW-SE021WSM	AMD Ryzen AI 9 HX 370 / NVIDIA GeForce RTX 5080 Laptop GPU / 16.0-inch, 4K ASUS Lumina Pro OLED 120Hz 1600nits HDR peak brightness / Touchscreen / up to 64 GB LPDDR5X / 2 TB M.2 SSD / 3mos Adobe Creative Cloud Subscription / 6mos Capcut Subscription / Lifetime Office 2024 Home / 1Y Microsoft 365 Basic with 100 GB Cloud Storage / ASUS Quality and Service Package / Nano Black	PHP 289,995

PROART GOPRO EDITION (PX13): 360° CREATIVITY. BUILT FOR ADVENTURE

Born from a groundbreaking partnership with GoPro, the limited-edition ProArt GoPro Edition (PX13 | HN7306EAC) is a convertible laptop built for creators who shoot and edit in any environment. It features StoryCube with GoPro Player integration and 360° video support, a sleek Black Metal finish, and a matching protective sleeve. Together, these details deliver a portable, smart setup designed to keep fast-moving workflows on track.

GoPro-inspired design and packaging

ProArt GoPro Edition blends GoPro-inspired rugged styling with ProArt refinement, finished in an exclusive Black Metal design with distinctive detailing. A matching protective sleeve completes the kit, keeping it ready for demanding days in the field. 

The chassis and sleeve are designed to balance durability with everyday portability, protecting gear in transit without adding bulk. Inspired by GoPro’s design insights, the packaging uses cube-cut cushioning foam that can be customized for cameras, mounts, and accessories. Remove the cubes you don’t need, and the box becomes a reusable storage case that supports the GoPro workflow from day one.

Seamless GoPro workflow with 360 video integration

ProArt GoPro Edition’s 360° hinge adapts to any workspace – with four versatile modes that help creators capture, review, and edit in any setting. The Laptop Mode allows creators to have a classic setup for editing on a proper surface. Tent Mode allows users to present and showcase works in confined spaces while improving airflow. Stand Mode is another option for a friendlier touch-based editing experience. Lastly, with the Tablet Mode, the ProArt GoPro edition becomes a more portable device for on-the-go creativity.

This 2-in-1 laptop also streamlines the capture-to-edit path with StoryCube – the first Windows app with integrated GoPro 360° video support. An exclusive GoPro Hotkeyi launches GoPro Player in one tap, while StoryCube uses AI recognition to automate cloud sync, sorting, and tagging. It also applies searchable tags and groups footage by content type, reducing the manual steps of importing, renaming, and organizing files. This tight ASUS-and-GoPro integration keeps creators focused on turning the laptop into an efficient creative hub for fast-moving shoots and edits.

The ProArt GoPro Edition PX13 also features the following input and output ports: 2 USB 4.0 Type-C, 1 USB 3.2 Type-A, 1 3.5mm Combo Audio Jack, 1 HDMI 2.1, and 1 Micro SD 3.0 card reader.

SERIES	SPECS SUMMARY	INTRODUCTORY PRICE
ProArt GoPro Edition (PX13)  HN7306EAC-LX075WSM	AMD Ryzen AI Max+ 395 / 13.3-inch, 3K (2880 x 1800) ASUS Lumina OLED / Touchscreen / 128 GB LPDDR5X / 1 TB M.2 SSD / 3mos Adobe Creative Cloud Subscription / 6mos Capcut Subscription / Lifetime Office 2024 Home / 1Y Microsoft 365 Basic with 100 GB Cloud Storage / ASUS Quality and Service Package / ASUS Pen 3.0 / Exclusive GoPro Sleeve /Nano Black	PHP 209,995

PROART PX13 (HN7306): 360° FREEDOM FOR CREATORS ON THE MOVE

ProArt PX13 (HN7306EA) is a versatile 13.3-inch AI-powered convertible, purpose-built to elevate creation wherever ideas take you. Powered by the AMD Ryzen AI Max+ 395 processor with a 50 TOPS NPU and up to 32GB of unified memory, it makes light work of AI-assisted workflows with fast, responsive performance. Built to push on-device creativity further, it can run optimized 120B-parameter large language models (LLMs) locally.

With ProArt Creator Hub and the AI-powered StoryCube media hub, plus a dedicated Copilot key, military-grade toughness, and a long-lasting battery, ProArt PX13 turns almost any space into a fully equipped creative studio, keeping the focus on imagination and momentum, not hardware limits.

Uncompromised power for creators

ProArt PX13 makes light work of demanding creative and AI-assisted workflows in a compact 13.3-inch convertible. Powered by the AMD Ryzen AI Max+ 395 processor (16 cores) with pro-grade graphics and 32GB of unified memory, it delivers fast, responsive performance from ideation to final export. A 1TB high-speed SSD, dedicated AI acceleration, and Ambient Cooling that stays under 25 dB keep creation moving smoothly, wherever inspiration strikes.

Versatile convertible for limitless creativity 

Weighing just 1.39 kg, the ProArt PX13 is crafted for seamless portability, durability, and adaptability. Its convertible form factor and 360° hinge allow it to be seamlessly flipped between Laptop Mode, Tent Mode, Stand Mode, and Tablet Mode to cope with any scenario. The touchscreen supports the use of a stylus for intuitive, natural input when sketching or taking notes. 

The 13.3-inch 3K ASUS Lumina OLED touchscreen delivers a high-fidelity workspace for creators, with a 16:10 aspect ratio that adds vertical space for timelines, grading, and layout. Deep contrast, true blacks, and fine-tuned factory calibration help maintain consistent, accurate visuals across different lighting conditions – so edits look as intended from first pass to final export. 

The ProArt PX13 also features the following input and output ports: 2 USB 4.0 Type-C, 1 USB 3.2 Type-A, 1 3.5mm Combo Audio Jack, 1 HDMI 2.1, and 1 Micro SD 3.0 card reader.

SERIES	SPECS SUMMARY	INTRODUCTORY PRICE
ProArt PX13  HN7306EA-LX054WSM	AMD Ryzen AI Max+ 395 / 13.3-inch, 3K (2880 x 1800) ASUS Lumina OLED / 32 GB LPDDR5X / 1 TB M.2 SSD / 3mos Adobe Creative Cloud Subscription / 6mos Capcut Subscription / Lifetime Office 2024 Home / 1Y Microsoft 365 Basic with 100 GB Cloud Storage / ASUS Quality and Service Package / ASUS Pen 3.0 / Nano Black	PHP 164,995

STORYCUBE AND MUSETREE: EXCLUSIVE ASUS AI APPS FOR CONTENT CREATORS

ASUS AI apps help streamline the path from inspiration to output, with tools built into the ProArt experience. StoryCube is an AI-powered media hub that brings photos and videos into one place, then automatically sorts, tags, and surfaces key moments so you can find the right clip fast. With smarter organization and quick search, it reduces the busy work that can slow down editing.

MuseTree complements this workflow by helping creators capture ideas, explore directions, and develop concepts visually. Using AI to generate and refine variations from prompts and references, it simplifies iteration across styles, compositions, and storyboards before production begins. Together, StoryCube and MuseTree support an end-to-end workflow that keeps projects organized and creativity flowing.

ASUS DIALPAD: ONE-TOUCH CONTROL FOR FASTER CREATION

Available across ProArt P16, ProArt GoPro Edition (PX13), and ProArt PX13, ASUS DialPad puts key creative controls at your fingertips. With a quick turn, tap, or swipe, you can make precise adjustments without breaking focus, keeping the workflow fluid from rough cut to final polish.

DialPad can be customized to actions such as zooming the canvas, scrubbing timelines, changing brush size, or fine-tuning exposure and audio levels, helping reduce repetitive menu clicks. It’s a simple addition that speeds up editing, grading, and design, especially on tight deadlines or when creating on the move.

AVAILABILITY

The ProArt P16 (H7606), the limited ProArt GoPro Edition (PX13), and the ProArt PX13 (HN7306) will be available at authorized ASUS Concept Stores across the Philippines in the coming weeks. All three ProArt laptops include 3 months of Adobe Creative Cloud Subscription, 6 months access to Capcut, Office 2024 Lifetime License, 1-year access to Microsoft 365 Basic with free 100 GB cloud storage, and the ASUS Quality and Service package, with a 2-year International Warranty and a 1-year Accidental Damage Protection.

For more information on the 2026 ProArt laptop series and other incredible products, visit the official ASUS website and follow ASUS Philippines on Facebook, Instagram, and TikTok.    

Lighter’ movement debuts in PH as Novo Nordisk introduces new obesity drug, advances science-based care

With obesity rising as a major driver of chronic disease and healthcare burden in the Philippines, Novo Nordisk today launched the Live Lighter movement, a multi-sector initiative aimed at transforming both public understanding and access to care. 

Unveiled at a media launch in Makati City, the initiative calls for a shift in perspective: from viewing obesity as a matter of personal responsibility to recognizing it as a chronic, complex disease influenced by biology, environment, and other underlying factors. 

“For almost 30 years, we have studied obesity not as a lifestyle issue, but as a chronic disease. Today is not just about introducing a new treatment option. It is about changing how a country understands obesity,” said Wei Sun, General Manager of Novo Nordisk Philippines. “Through Live Lighter, we aim to help Filipinos treat obesity right—with science, compassion, and with the support they deserve.” 

Expanding access to science-based treatment 

More than a platform for awareness, the Live Lighter movement also signals a step forward in how obesity is treated in the Philippines by introducing innovative, science-based treatment option that goes beyond traditional approaches. 

The launch coincides with the introduction of a new prescription therapy based on semaglutide, a GLP-1 receptor agonist that works with the body’s biology to help regulate appetite, energy intake, and metabolic processes. By targeting the underlying mechanisms of obesity, this class of treatment represents a shift toward more holistic and medically guided care. 

Dr. Christiana Vida Montefalcon, head of Clinical, Medical, Regulatory & Pharmacovigilance of Novo Nordisk Philippines, underscored that for many patients, obesity is not simply a matter of diet and exercise, but a chronic disease that could require long-term health management and medical treatment. As such, newer therapies can play a critical role particularly for individuals who have struggled to achieve or sustain weight loss through conventional methods alone. 

“Advancements like these are changing the way we approach obesity care,” Dr. Montefalcon shared. “They allow us to address the biological drivers of the disease, giving patients a more realistic and sustainable path toward better health.” 

“This is not just about weight loss,” she noted. “It is about the over-all health and condition of people living with obesity.” 

Reinforcing this, Wei Sun added, “Live Lighter is more than a campaign. It is a commitment to change the way obesity is understood and managed in the Philippines. By bringing sciencebased care, including innovative treatments, closer to patients, we hope to empower more Filipinos to take control of their health in a sustainable and medically guided way.”  

From stigma to science 

Despite its growing prevalence, obesity continues to be framed largely around willpower and lifestyle choices, often delaying diagnosis and limiting access to appropriate care. Health experts at the launch emphasized that this outdated narrative can prevent people from seeking help and restrict the adoption of effective, evidence-based interventions. 

“Treating obesity as a disease changes everything, from how patients are supported to how healthcare systems respond,” said Dr. Montefalcon. “It allows for earlier intervention, more comprehensive care, and better long-term outcomes.” 

The Live Lighter movement brings together media, healthcare professionals, industry partners, and patient advocates to promote a more informed and compassionate approach; one that centers on patient realities and health outcomes, not just weight. 

A growing public health priority 

The initiative comes at a time when obesity is increasingly recognized as a major contributor to non-communicable diseases such as type 2 diabetes, cardiovascular disease, and certain cancers—placing a growing burden on individuals, families, and the healthcare system. 

Recent findings from the Epidemiological Burden and Cost of Obesity in the Philippines (EpiCOb-PH) study highlight the scale of the challenge, estimating that obesity cost the Philippine economy approximately Php 1.9 trillion in 2025—equivalent to 7.3% of GDP—and could reach up to Php 2.7 trillion when overweight-related conditions are included.  

As awareness grows, so does the urgency to address obesity through a more structured, science-based approach that integrates prevention, early intervention, and long-term care. 

Collective action 

Beyond treatment, the movement underscores the need for collective action across sectors to address obesity more effectively—from improving public understanding and reducing stigma to strengthening healthcare systems and expanding access to care. 

“Addressing obesity requires more than awareness. It requires a shift in mindset across healthcare, policy, and society,” said Anand Shetty, vice president for Novo Nordisk Business Area Southeast Asia. “With Live Lighter, we are working to move from stigma to science, and from fragmented efforts to a more coordinated, patient-centered approach to care.” 

The launch also highlighted the role of global partnerships in advancing local health priorities, reinforcing how shared expertise and innovation can help bring evidence-based care closer to patients. 

As the Live Lighter movement gains momentum, Novo Nordisk aims to spark a broader national conversation—one that recognizes obesity not as a personal failure, but as a serious, treatable disease. 

“Because when we treat obesity right, we change lives, not just for individuals, but for families and communities,” Wei Sun continued. “That is the impact we hope to achieve through Live Lighter movement.”